Data is becoming increasingly important for organizations. In fact, both public and private organizations base a large part of their decision-making on data. Facts therefore push the gut feeling into the background, and not without success. Research by Andrew McAfee and Erik Brynjolfsson shows that data-driven decision-making greatly improves organizational productivity and profitability. Positive relationships have also been found between data-driven improvement and return on equity, return on assets, use of assets and the market value of organizations. The combination of the ever-growing availability and variety of data and the development of algorithms is the biggest driver behind data-driven decision-making. These developments are expected to accelerate even further in the near future. So the question is not whether your organization should base decision-making on data, but how this can best be done! 

Before decision-making can be based on data, a series of steps must be taken. Data visualization is an important part of the entire data-driven decision-making process. Data visualization tries to present important data to decision makers in the clearest way possible. Many organizations do this through dashboards . Data driven decision making can thus be improved by making the dash boards effectively.  

 There has been much research into the best practices for setting up da shboards. a few years ago is in published research suggested that adding storytelling to dashboards positively influences the effectiveness of these dashboards t . Research by Supply Value has shown that this is indeed the case . in the Download whitepaper that UK unt, described how storytelling can be added to dashboards and in what context storytelling in big or lesser extent, is useful. It also provides an overview of other best practices for setting up dashboards.