Supply Chain Optimization is aimed at improving the collaboration between the various companies in a chain; from the suppliers to the end customer. This optimization is possible with the service and goods flows, the information flows and the financial flows. The range of ideas of Supply Chain Management is therefore much more applicable than just within production organizations. And optimizing the supply chain gives every organization a lot! The goal of an optimally equipped supply chain is to provide the end customer with a maximum value against minimal efforts and risks.

In particular, the increasing expectations of the customer and the ease with which they can purchase your assortment from other parties that make it increasingly important to optimize your Supply Chain. How high the expectations of customers are and to what extent you have to adjust your organization to keep up, or rather to be ahead, varies per sector.

Increasingly, however, customers are becoming accustomed to having ample choice of the latest items, which can be delivered quickly, at high quality and low price, where they can select the desired delivery time themselves and be informed about the progress during the entire process.

Meeting such expectations can only be achieved if your Supply Chain goals are in line with your business strategy and when all functions in your company and your partners in the chain work together to generate maximum value for the customer.